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AOL has poor brand perception, according to research


By Minda Smiley, Reporter

May 13, 2015 | 2 min read

AOL has the second lowest brand health out of 12 top social media companies, according to research from YouGov BrandIndex.

Source: AOL

It received a score of 2.7, meaning 2.7 per cent more people said they were positive than negative about the brand. Google came in first place with a score of 53 per cent, and YouTube in second with a score of 49.4 per cent.

MySpace came in last place, with a score of -12.9 per cent.

For the research, YouGov BrandIndex used its brand health metric, which measures quality, satisfaction, general impression, reputation, value and willingness to recommend. Scores range from 100 to -100, with a zero meaning the consumer has a neutral view of the brand.

According to YouGov BrandIndex, AOL’s score has not reached higher than three in more than two years.

Earlier this week, Verizon announced that it is buying the AOL for $4.4bn.

See the full list below:

1. Google: 53.0

2. YouTube: 49.4

3. Yahoo!: 29.3

4. Facebook: 28.2

5. Pinterest: 27.7

6. Google+: 24.3

7. LinkedIn: 18.6

8. Twitter: 12.1

9. Tumblr: 11.2

10. Flickr: 9.3

11. AOL: 2.7

12. Myspace: -12.9

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