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Twinings targets international markets with Large-Leaf Discovery Collection

Tea company Twinings has partnered with BrandOpus to create the Large-Leaf Discovery Collection for international markets.

Created by Twinings master blenders, the collection consists of 14 new and unique blends designed to take tea lovers on a journey of discovery to experience new superior large-leaf teas and infusions.

Inspired by the thousands of drawers in the Twinings tea library, every blend is presented in distinctive drawer-like packaging revealing the story behind the tea. Each blends story is brought to life by unique illustrations, a layering approach to the structural design is used to evoke surprise, delight and engage the senses.

Claire Hodge, director of innovation at Twinings, said the collection was a “fantastic addition to the Twinings portfolio and brings something extra special.”

“A wonderful combination of evocative premium design, in harmony with unique exciting large-leaf tea blends, presented in premium silky pyramids, combine to deliver a really delightful experience for tea lovers,” she revealed.

Paul Taylor, executive creative director at BrandOpus, added: “Twinings is a market leader always pushing the boundaries of people’s perceptions of quality tea, both in the UK and globally. Following on from the impressive success of Twinings Signature Blends, this project has allowed us the opportunity to redefine the consumer’s experience and expectations of superior blends in not just premium retail, but global grocery too.”

The new range is now hitting premium and grocery retailers’ shelves, as well as the hotel, restaurant and catering sector, internationally.