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Freeview compatible device sales surpass 100m milestone

Sales of Freeview compatible devices have surged past the 100m mark, a key milestone for the subscription-free service first launched in 2002.

The figure represents the sum of all integrated digital televisions, set-top boxes and DVD and Blu-Ray devices as well as Freeview+ digital TV recorders.

Of these the vast majority, 66 per cent, accrue from televisions with built in tuners, with 70m devices sold with numbers set to be bolstered further by the launch of Freeview Play, a system which combines catch-up and on-demand services with live TV.

Guy North, managing director of Freeview, said: “Reaching this milestone is testament to the ongoing popularity of the Freeview service. Since its launch we’ve taken the country from analogue to digital, linear to time-shifted, and SD to HD. Soon, we will take our viewers from digital to a connected TV world with Freeview Play.

“There’s a great opportunity for Freeview Play to reach scale in the connected TV market. We will bring simplicity to what is a very confusing market for people right across the UK, and expect Freeview Play to become the new norm in how we watch television in the future.”

Sales of connected TV’s have risen from just 9 per cent of all sales in 2010 to 48 per cent of the market in 2014.

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