Apple CEO Tim Cook is embodying his firm’s focus on the Far East by signing up to Weibo, the Chinese equivalent of Twitter.
Cook’s verified account on the micro-blogging service opened with a dual language missive reading: “Hello China! Happy to be back in Beijing, announcing innovative new environmental programs,” a reference to a clean energy and environmental protection programme led by Apple.
Follow-up messages have maintained the impersonal approach, predominantly relaying company news and commentary on social issues – ignoring politically charged subject matter such as gay rights and employment law which he has become known for in the US.
Cook is the latest global name to sign up for the local service, joining the likes of Bill Gates, Tom Cruise and Samuel L. Jackson.