Ad of the Day: Samsung and Marvel assemble for Galaxy S6 and Avengers ad
Samsung and Marvel have united up to promote the new Galaxy S6 and the cinema release of Marvel’s Avengers: Age of Ultron by creating the ‘We are greater than I’ campaign.
The campaign centres on a video (see above) that sees the brand's sports ambassadors including Barcelona's Lionel Messi and pro surfer John Florence recruited for a "secret initiative". Things go up a notch once the stars start training to be members of the Avengers team - Ironman, Hulk, Captain America, Thor, Black Widow and Hawkeye - using the brand's technology. For example, Messi dons the brand's Gear VR headset for the S6 and sees the world through the Iron Man armour.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The ad ends with a call to action inviting consumers test Samsung’s technology and download ‘The Avengers Experience’ app.