ZenithOptimedia snaps up Czech & Slovak based marketing agency B2B Group

Publicis Groupe subsidiary ZenithOptimedia has announced the latest addition to its global performance marketing network, Czech and Slovak based B2B Group.

Founded in 2000 the Central European business employs thirty people and works alongside a range of high-profile brands including o2, Raiffeisenbank and Pixmania, offering a range of services including online strategy, SEM, SEO and programmatic buying.

Tomáš Varga, CEO of ZenithOptimedia Czech, commented: “The agency’s talent and expertise is a perfect fit with ZenithOptimedia in the Czech market as we develop our communications services around three pillars: media, through ZenithOptimedia; performance marketing, with Performics; and content services from Newcast, which we launched in the Czech market last year.”

B2B Group has specialised in online marketing since 2006 and is one of only five certified partners of Czech portal Seznam.

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