Digital Transformation

Yahoo international marketing boss Robert Bridge promoted with ‘editorial’ focus

By Jennifer Faull | Deputy Editor

May 11, 2015 | 3 min read

Robert Bridge, head of international marketing, has been promoted with a focus on delivering more personalised content to users as ‘editorial’ is added to a broadening remit.

Bridge has worked for the company since 2010, most recently leading its marketing strategy across EMEA, LATAM, India, South East Asia and Canada.

As vice president of International editorial and marketing, Bridge will take on additional responsibility of research and insight across EMEA as well as overseeing the curation of original, premium partner and user-generated content on the platform.

It comes as Yahoo continues to promote itself as a premium content marketing services partner. Last year it sought to better connect Yahoo and Tumblr to help advertisers plan and execute branded content experiences across the platforms.

“The aim is to be a one-stop partner for brands to create, distribute and earn more distributiom," Yahoo’s head of solutions, EMEA , Patrick Albano, told The Drum at the time.

"Brands need help with their content marketing strategies – there is no consistency in terms of the experiences currently available, and we want to help with that.”

A recent partnership with Kia saw it create a a six-episode branded content series called ‘The Getaway Guide’ showing how consumers could take spontaneous trips in the new Kia Sorento.

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