Social Media

Reddit launches video division to create original content

By Natan Edelsburg | SVP

May 11, 2015 | 3 min read

Reddit has become the latest social platform to make a big investment in video. The company announced the creation of a new division to create original content that will be headed up by Stephen Greenwood. Greenwood's resume includes working on video for Vox, Virgin America and Aol to name a few.

Reddit's Creative Director of Video Stephen Greenwood

Reddit has transformed the way news is uncovered and has become am important platform for talent. Their first original video series will be about their extremely popular AMA's ("As Me Anything") interviews. An AMA interview has become an essential stop on any celebrity's press tour and is a platform where they have to be real and sincere for an extremely engaged web audience.

The investment in video is something every TV network should be paying attention to. Reddit is an infinite amount of great content and communities to pull from that one day we might see the social platform competing with TV networks and streaming platforms. Reddit has also played an extremely important role in major news stories and could easily develop the future of nightly news.

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