Freesat adds 12,000 new connected households in Q1
Subscription-free satellite TV service Freesat has added 12,000 Freetime connected households during the first quarter, a doubling of the rate attained a year previous.
The growth means the connected TV service is now used in 1.9 million households nationwide, accounting for half of all Freesat set-top box sales and generating four million weekly views.
Alistair Thom, Freesat’s managing director, said: “With critically acclaimed programmes such as Breaking Bad now available through Spike, Freesat continues to support our ever expanding content offering with connected technology that empowers customers and their viewing habits.
“Our efforts with the Free TV Alliance are also progressing as we work towards creating a common set of specifications and open standards. The Free TV Alliance can develop features comparable to Pay TV for manufacturers to readily adopt. Ultimately, we see an exciting opportunity for Freesat to engage commercially on an international scale.”
Freesat’s numbers have been bolstered by half a million mobile app downloads, driven by the introduction of Kindle compatibility.