Ad of the Week: Bacardi Carta Fuego - Bring the Heat

UK Creative Department readers have voted in their droves to crown Redpill’s ‘Bring the Heat’ work for Bacardi as this week’s Ad of the Week.

In unleashing the all-new Bacardi Carta Fuego, a red spiced rum spirit drink aged in torched barrels, Bacardi worked with London social video specialists Redpill to take viewers on a journey through the taste experience of doing a shot of Fuego – all in beautiful slow motion.

Technically as complex as the flavours of Carta Fuego, the film was shot using a Phantom Flex camera capturing 2,500 frames per second.

Don't miss your chance to pick next week's Ad of the Week by voting in the latest Creative Department.

Director: Matthew Davies

Creative Director: Liam Corrigan

Production Manager: Henry Collins

Operations Director: Mark Brady

Production Assistant: William Hone

Additional credits: Pyrotechnics: Jason Troughton & Nathanial Harrison (AGOG SFX)

Gaffer: Tony Hayes

Phantom Technicians: Lawrence Bewsher & Charley Bewsher (Greendoor Films)

Hair & Makeup: Sian Duke

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