UK Creative Department readers have voted in their droves to crown Redpill’s ‘Bring the Heat’ work for Bacardi as this week’s Ad of the Week.
In unleashing the all-new Bacardi Carta Fuego, a red spiced rum spirit drink aged in torched barrels, Bacardi worked with London social video specialists Redpill to take viewers on a journey through the taste experience of doing a shot of Fuego – all in beautiful slow motion.
Technically as complex as the flavours of Carta Fuego, the film was shot using a Phantom Flex camera capturing 2,500 frames per second.
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Director: Matthew Davies
Creative Director: Liam Corrigan
Production Manager: Henry Collins
Operations Director: Mark Brady
Production Assistant: William Hone
Additional credits: Pyrotechnics: Jason Troughton & Nathanial Harrison (AGOG SFX)
Gaffer: Tony Hayes
Phantom Technicians: Lawrence Bewsher & Charley Bewsher (Greendoor Films)
Hair & Makeup: Sian Duke