Cannes film festival bans "ridiculous and grotesque" red carpet selfies

Cannes International Film Festival - Festival de Cannes - has banned selfies from the red carpet calling them "ridiculous and grotesque".

Speaking at the launch festival director, Theirry Fremaux, said: "We are waging a campaign to slow down the contemporary practice of selfless on the red carpet and the steps. Beyond what we think, it's a practice that's often extremely ridiculous and grotesque.

"We don't want to prohibit it but it's really a matter of timing. We have a certain amount of time to get people across the red carpet and up the steps and it really slows things down if people stop every two metres to take a picture of themselves, with themselves."

Festival president, Pierre Lescure, added: "The red carpet goes around the world and we see people looking very good, and honestly you're never as ugly as on a selfie."

Fremaux said the festival would nor go as far as to police the ban "unfortunately".

We wonder what this'll mean for Cannes Lions selfies...

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.