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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Uber reportedly issues $3bn bid for Nokia’s GPS mapping app ‘Here’

Uber is set to acquire Nokia’s ‘Here’ GPS mapping wing in a move which would undoubtedly aid ride-tracking in its mobile app.

The New York Times reports that Uber is currently reliant on Google Maps for its navigation and tracking practices but may pivot away from the web giant on the back of the rumoured acquisition.

‘Three people with knowledge of the company’ told the NYT that the ride-hailing app has issued a $3bn bid for Here, one of Google Maps’ major competitors.

Also reportedly in the mix for the mapping wing of the Finnish group is a German auto consortium including BMW and Mercedes-Benz backed by Chinese search engine Baidu.

This comes after the ride-hailing app made its first acquisition in US mapping firm deCarta in March hinting at a wider strategy to bolster its mapping capabilities.

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