Travelodge celebrates £100m modernisation with £25m 'The Travelodgicals' push
Travelodge will introduce Brits to puppet characters ‘The Travelodgicals’ as the budget hotel chain commences its £25m marketing push following its £100m modernisation investment across its properties.
Set to debut during Britain’s Got Talent on ITV this Saturday (9 May), the campaign, which will run until the end of the year, also includes commercial radio, press and outdoor advertising as well as a multimedia digital programme.
Created by CHI&Partners the concept centres on the inner value seeker in all of us and positions Travelodge as the Travelodgical choice. To engage consumers the creative sees puppets – The Travelodgicals – communicate just how much Travelodge has changed.
“Now our £100m moderinsation programme is nearing completion…it’s the perfect time to go out and shout that Travelodge has changed,” said Karen Broughton, Travelodge sales and marketing director.
She added the campaign marked “another step in our journey to become Britain’s favourite hotel brand for value,” and commented: “The creative concept reflects the essence of our new Travelodge brand and what customers are looking for, which is a great quality room at a great price, and that’s Travelodgical.”
Throughout the advert, which is being kept under wraps until tomorrow, the Travelodgicals celebrate what makes Travelodge the logical choice through an upbeat song. Andy Gent, the creator behind Frankenweenie and the Fantastic Mr Fox, is behind the Travelodgicals.
Content created with:
CHI & Partners
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