Don't miss our awards deadlines

Tinder slams GlobalWebIndex’s research claiming a third of the app's users are married

Dating app Tinder has refuted research from GlobalWebIndex stating that 30 per cent of users are married and 42 per cent were in a relationship.

A Tinder spokesperson told the Guardian that the research, which was widely reported on by the media, was “totally inaccurate” and encompassed too small a sample group.

“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide,” said the spokesperson.

Tinder returned with some contradictory data of its own: “The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93 per cent of UK residents in that age range have never been married, according to the UK’s office of National Statistics.

“Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”

GlobalWebIndex however stood by its methodology: “GlobalWebIndex data is based on interviews with a panel of more than 170,000 internet users worldwide, the largest on-going study into the digital consumer - it’s not guesswork, and not just the UK, as Tinder has suggested.”

"Tinder’s assertion that our methodology is severely and fundamentally flawed is simply not correct. We only publish statistically robust numbers, and self-reported survey data is widely recognized as an effective way of understanding consumer behavior.”

Just last month Tinder integrated with Instagram to fulfil users with a wider picture of each user profile.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy