Rocks eyes brand expansion with 'Rocks your World' positioning
Squash brand Rocks has engaged brand design agency bluemarlin to create its updated brand identity including packaging, communications and digital, supporting the brand's ambitious growth plans.
Charged with discovering a new brand position for the brand, bluemarlin has introduced the ‘Rocks your World’ design concept to re-establish Rocks within the market.
“We’ve balanced the natural, no-additives message with the energy and vibrancy of the fruit to create a design that really jumps off the shelf in a very busy category,” commented Norma Gray, account director at bluemarlin Bath.
“This new brand identity will allow Rocks to occupy a broader territory in the market, while consumers will continue to enjoy Rocks’ drinks that are bursting with natural flavour.”
The Rocks logo features prominently on the design as a stamp of authenticity with a colourful splat of squashed fruit communicating the energy of the brand and that it’s packed full of flavour.
Content created with:
Bluemarlin
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