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Reverberate: US media and marketing news you need to know – Facebook's new native tools, Uber bids for Nokia's Here and Snapchat debuts 10-second video ads


By Rebecca Stewart, Trends Editor

May 8, 2015 | 4 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

Reverberate: US media and marketing news you need to know

1. Facebook has given publishers new tools to customize native ads in third-party apps, says the Next Web. The templates allow publishers to alter features like the font, ad height, background color, button border treatment and other attributes.

2. Uber has submitted a bid for Here, Nokia’s digital mapping service, claims the New York Times. The bid is allegedly competing with one in the works from a consortium of German automakers, including BMW, Audi and Mercedes-Benz – who are teaming up with Chinese search giant Baidu.

3. Snapchat has debuted 10-second video ads at the cost of 2¢ a view, according to Adweek. The new offering, which was revealed at the Daily Mail/Elite Daily Digital Content NewFronts presentation yesterday, will allow Snapchat Discover publishers to generate more revenue.

4. Microsoft has said it has no plans to buy Salesforce, writes Venture Beat. Sources at Microsoft said it is “not weighing an offer” for the software solutions firm, contradicting a story from Bloomberg earlier this week that indicated the computer behemoth was a likely bidder.

5.L'Oreal are upping their tech game and partnering with bioprint company Organovo to develop 3D printed human skin tissue for cosmetics testing, reports the International Business Times. L'Oreal will fund the first two phases of the project and if the product is being used for skincare, the firm will have exclusive rights to the tissue.

6. Yahoo acquired a mystery company for $23m in Q1, claims Business Insider. The firm's 10Q filing with the SEC provided few details about the transaction, other than the fact that the purchase price was based on estimated fair values for the following: $5m to amortizable intangibles; $2m to net liabilities assumed; and the remainder of $20m to goodwill.

7. Ericsson has sued Apple in three more countries the global licensing battle between the companies heats up, notes Bloomberg. The suits in Germany, the U.K. and the Netherlands add to U.S. filings seeking a patent-licensing agreement for technologies fundamental to the way mobile devices communicate and for intellectual property related to user interfaces, batteries and operating systems. Apple continues to sell products globally without a license from Ericsson, the wireless-network maker said Friday.

8. And Whole Foods is set to open a chain for millennials, asserts USA Today. The supermarket chain's new stores will appeal to a younger generation of shoppers who are still interested in organic and natural foods but want a different experience, executives said.

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Or check out yesterday's round-up here.

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