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CMO Council chooses PR Newswire to run its communications

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By Minda Smiley, Reporter

May 8, 2015 | 2 min read

The CMO Council, which represents more than 8,500 corporate marketing executives worldwide, has selected PR Newswire to run its communications, media monitoring, and distribution needs.

The partnership comes as the two organizations plan to advance earned media and content marketing efforts.

Liz Miller, senior vice president of marketing at the CMO Council, said: “It is no longer a question of press releases and articles adding to the random acts of marketing that once made up our engagement campaigns. Marketers must deliver revenue through engagement and return on investment. We look forward to leveraging PR Newswire’s premier services to provide high-level knowledge insight and thought leadership to our global network of marketing leaders.”

Ken Wincko, SVP & CMO of PR Newswire, stated: “C-Level marketers are being called on more and more to demonstrate ROI from their marketing efforts in a very rapidly evolving digital landscape. As such, earned media represents an often overlooked and underinvested vehicle for driving demand in the marketplace. We look forward to continuing to share our growing portfolio of research and content with the marketing and communications leaders who are a part of the CMO Council network!”

The CMO Council’s members control approximately $400bn in aggregated annual marketing spending.

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