The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Brand Vine Chart Burst Marmite

Brand Vine Chart: Walkers, Paul Smith and Mountain Dew take over the chart


By The Drum Team, Editorial

May 8, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Walkers crisps has taken the top spot with its #CantHelpButSmile giveaway campaign.

The video earned the brand a weekly loop increase of over 34 per cent, bringing its total loop count up to 1.5m.

In second place was Paul Smith, which made a return to the chart with a showcase of its new women's range.

The fashion house saw a 23 per cent loop surge thanks to its bold stripes, subtle pastels and summer skirts

And Mountain Dew UK swooped into the third spot with a colourful vine of an exploding bottle of soda.

Marmite, Foot Locker and the Science Museum also made it into the chart.

Vine Chart

Brand Vine Chart Burst Marmite

More from Brand Vine Chart

View all


Industry insights

View all
Add your own content +