BlisMedia has bolstered its senior sales team, appointing Gaetano Faleo as head of international sales, EMEA and Emma Lacey as Omnicom group head.
The hires come as the ad tech and big data firm aims to propel expansion in Europe, the Middle East and Africa.
Faleo joins from Teads, having previously worked with global brands including Samsung, Heineken, Adidas and Diageo.
He will be responsible for developing BlisMedia’s international sales strategy, team and partnerships, as well as leading the opening of several new EMEA offices over the next six months.
Former group head of AOL Lacey is to be tasked with furthering growth across Omnicom Media Group agencies and providing senior-level support to the EMEA leadership team.
Her UK-focused client portfolio will include McDonald’s, Waitrose, John Lewis, EasyJet, Virgin Active and more.
Commenting on the hires, Paul Thompson, UK managing director of BlisMedia, said: “Faleo and Lacey will add even greater strength and depth to the current BlisMedia’s sales team and expand our firm’s EMEA presence with their industry know-how and experience in building winning teams.”
The firm plans to secure more multinational and multi-market campaigns from London-based global media agencies, and expand its presence in UAE and the European markets of France, Italy, Spain, Turkey and the Nordic countries.