Zoopla targets property sellers & landlords with ‘Zoopla-Size Me’ campaign

By John Glenday | Reporter

May 7, 2015 | 1 min read

Property portal Zoopla has launched a campaign targeting property sellers and landlords by offering them a chance to have their listing displayed around the country.

Zoopla-Size Me has been devised by Mr President and will see ordinary live listings advertised throughout the UK on Twitter, Facebook, billboards, and digital out-of-home; amongst them a three-bed house in Dereham, Norfolk, currently on sale for £285,000.

Laura Jordan Bambach, creative partner from Mr. President, said: “We are thrilled to be working with Zoopla, and are excited to be exploring sellers’ needs in the UK market with them in such a fresh and energetic way.”

Kyrenia Blanshard, head of brand marketing at Zoopla Property Group, added: “Explaining the benefit and size of our active home-moving audience to sellers and landords in a tangible way is one of our challenges.

“This campaign clearly delivers that message in a very simple and effective way and will make those selling or letting aware of the size and importance of Zoopla’s vast audience.”

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