The Conservative Party has unleashed an election day optical illusion up there with #TheDress and #CatOnStairs to instill the voting public that a ballot cross for Ukip and Nigel Farage will essentially help empower Labour leader Ed Miliband.
The campaign, entitled ‘Mirage’, was created by M&C Saatchi, to warn Conservative voters tempted by Ukip’s hard stance against UK European membership that to support Farage will harm the Conservative Party's ability to snatch a majority government - risking Labour rule.
From a distance, the poster shows Nigel Farage’s face. As viewers get closer to the poster the image changes to Ed Miliband’s face – using creative imagery to warn against a Ukip vote.
Also built for the campaign was a microsite called Labour Illusion enabling voters to witness the illusion online. Once viewers are fully zoomed in they are prompted to vote Conservative.
Check out the reactions of passers-by in the below video.