Dyson hands digital account to R/GA London
Dyson has appointed R/GA London as its digital agency of record following a competitive pitch process.
The agency will be responsible for a creating a long-term road map of strategic and global digital work.
The Drum understands that R/GA was up against Sapient in the pitch.
Commenting on the news, Richard Seagers, Dyson global digital product director, said: "We wanted to partner with an agency that shares our enthusiasm – and R/GA’s strategic expertise and unique ability to develop both digital services and culturally relevant communications, will help enable us to continue to drive our digital strategy even further over the coming years.”
The agency's vice president, managing director Matt Lodder added that it is a "privilege" to work with a brand that "shares our own DNA in design and innovation".
The appointment is R/GA London’s third major new client win in 2015, following Unilever’s skincare portfolio and McDonalds.