CNN International Commercial has appointed Rob Bradley as head of digital advertising sales and data.
Bradley, previously from IDG UK, has been tasked with expanding the network's digital advertising sales and data offering, providing clients worldwide with opportunities around CNN's audience and content.
He will also lead a new team of specialists who will work with CNN International's regional sales heads in developing new digital components for integrated advertising and sponsorship solutions.
Rani R Raad, chief commercial officer, CNN International, said: “CNN Digital is flying high in terms of audience, editorial product and the solutions we've delivered clients to date.
"Rob brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world.
Concluding: “While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that Rob's expertise and vision can continue to evolve CNN's leadership in digital with world-class commercial solutions.”
Rob Bradley added: “It’s exciting to be joining CNN International as it combines deep investment into both direct integrated marketing solutions and programmatic with unsurpassed global reach into affluent and several key vertical audiences.”
Bradley will be based at CNN's London office from May 2015.