US Ad of the Week: Toyota - Fueled by Bullsh*t

Toyota’s clever ‘Fueled by Bullsh*t’ three-minute documentary, created by agency Droga5, has been voted by US Creative Department readers as Ad of the Week.

The video illustrates step-by-step how hydrogen can be taken from cow manure to fuel a car in an effort to dispel skeptics of fuel cell vehicles who have called the idea ‘bullshit.’

It also promotes Toyota’s hydrogen-powered Mirai, which will launch this fall.

Directed by Morgan Spurlock, the video is the first to roll out of company’s ‘Fueled by Everything’ series that explores the possibilities surrounding hydrogen fuel.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Agency: Droga5 NY

Agency Website:

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Director: David Gibson

Creative Director: Nathan Lennon

Digital Designer: Devin Croda

Art Director: Daniel Sumarna

Copywriter: Bryan Wolff

Additional Credits: Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: David Gonzales

Strategy Director: Lee Sunga

Strategist: Emily Mulvey

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Parks Middleton

GM/Head of Account Management: Susie Nam

Group Account Director: Steven Panariello

Account Director: Bola Adekoya

Account Manager: Dave Murphy

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Head of Interactive Production: Niklas Lindstrom

Executive Interactive Producer: Jenn Mann

Associate Interactive Producer: Morgan Mendel

Associate Director of Technology: Keath Chan

Lead Developer: Raymond Dolber

Senior Interactive Developer: Jim Alexander

Senior Interactive Developer: Amit Kumar

QA Lead: Cory Savary

QA Engineer: Yadira Isaac

Technology Lead: Joachim Do

Head of Art Production: Cliff Lewis

Senior Art Producer: Julia Menassa

Senior Art Producer: Bianca Escobar

Photographer: Paul McGeiver

Head of Print Services: Rob Lugo

Executive Print Production Producer: Jeannie O’Toole

Senior Project Manager: Anika Chowdhury

Production Company: Warrior Poets

Director: Morgan Spurlock

Executive Producer: Jeremy Chilnick

DOP: Luca Del Puppo

Staff Production Manager: Stacey Kleiger

Producer: Christian Kendrick

Editorial: Final Cut NY

Editor: Patrick Colman

Editor: JD Smyth

Assistant Editor: Geoff Hastings

Executive Producer: Lauren Bleiweiss

Head of Production: Viet-An Nguyen

Post Production: The Mill

Head of Production: Sean Costelloe

Producer: Jason Bartnett

Producer: Colin Moneymaker

Colorist: Mikey Rossiter

2D: Anne Trotman

2D: Molly Intersimone

Creative Director: Christopher Palazzo

Art Director: Pierce Gibson

Lead Animator: Chris Mennuto

Sound: Sonic Union

Mixer: Rob McIver

Senior UX Designer: Annie Ha

UX Designer: Hiye Shin

Content Strategist: Allison Eve Zell

UX Director: Daniel Perlin

Published: April 2015

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