US Ad of the Week: Toyota - Fueled by Bullsh*t
Toyota’s clever ‘Fueled by Bullsh*t’ three-minute documentary, created by agency Droga5, has been voted by US Creative Department readers as Ad of the Week.
The video illustrates step-by-step how hydrogen can be taken from cow manure to fuel a car in an effort to dispel skeptics of fuel cell vehicles who have called the idea ‘bullshit.’
It also promotes Toyota’s hydrogen-powered Mirai, which will launch this fall.
Directed by Morgan Spurlock, the video is the first to roll out of company’s ‘Fueled by Everything’ series that explores the possibilities surrounding hydrogen fuel.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Digital Designer: Devin Croda
Art Director: Daniel Sumarna
Copywriter: Bryan Wolff
Additional Credits: Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: David Gonzales
Strategy Director: Lee Sunga
Strategist: Emily Mulvey
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Parks Middleton
GM/Head of Account Management: Susie Nam
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Jenn Mann
Associate Interactive Producer: Morgan Mendel
Associate Director of Technology: Keath Chan
Lead Developer: Raymond Dolber
Senior Interactive Developer: Jim Alexander
Senior Interactive Developer: Amit Kumar
QA Lead: Cory Savary
QA Engineer: Yadira Isaac
Technology Lead: Joachim Do
Head of Art Production: Cliff Lewis
Senior Art Producer: Julia Menassa
Senior Art Producer: Bianca Escobar
Photographer: Paul McGeiver
Head of Print Services: Rob Lugo
Executive Print Production Producer: Jeannie O’Toole
Senior Project Manager: Anika Chowdhury
Production Company: Warrior Poets
Director: Morgan Spurlock
Executive Producer: Jeremy Chilnick
DOP: Luca Del Puppo
Staff Production Manager: Stacey Kleiger
Producer: Christian Kendrick
Editorial: Final Cut NY
Editor: Patrick Colman
Editor: JD Smyth
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Head of Production: Viet-An Nguyen
Post Production: The Mill
Head of Production: Sean Costelloe
Producer: Jason Bartnett
Producer: Colin Moneymaker
Colorist: Mikey Rossiter
2D: Anne Trotman
2D: Molly Intersimone
Creative Director: Christopher Palazzo
Art Director: Pierce Gibson
Lead Animator: Chris Mennuto
Sound: Sonic Union
Mixer: Rob McIver
Senior UX Designer: Annie Ha
UX Designer: Hiye Shin
Content Strategist: Allison Eve Zell
UX Director: Daniel Perlin
Published: April 2015