Starcom MediaVest Group (SMG) has promoted Scott Curtis to the newly created role of European mobile strategy and development director.
Curtis was mobile development director for the UK for the last year and a half and prior to that was global associate director.
His promotion follows the departure of Richard Hocking, director of performance marketing and mobile development for EMEA, who left a few months ago prompting a slight restructure to the teams.
Hocking has now joined King.com as vice president of performance marketing, which counts SMG among its client roster.
In his new role Curtis will drive the strategy for the mobile division of the agency across key European markets, with the view to establishing SMG as a “centre of excellence” for mobile in Europe.
He will be responsible for identifying new mobile opportunities and building partnerships with media, technology and data vendors in the UK and Europe.
His role will also include developing and training the mobile teams across the SMG network, collaborating across departments to develop new products.
Commenting on his appointment Jacob said, “Scott is an invaluable member of the team and has shown an entrepreneurial spirit from the onset. He brings extensive experience and leadership from the UK and his vision, knowledge and understanding of mobile will contribute significantly as we scale and grow our capabilities across Europe ensuring we are at the forefront of delivering the very best mobile solutions for our clients. We welcome Scott into his new role and this next step for the agency.”
Curtis joined the agency in 2008 as a digital executive and was quickly promoted to the role of global digital media manager working across a number of domestic and regional clients helping to diversify the teams from pure play digital, to incorporate mobile, social and search across practices. In 2014, he became mobile development director.