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Reverberate: US media and marketing news you need to know – Google mobile tops desktop, Skype's EU woe & Microsoft courts Salesforce deal


By John McCarthy, Opinion editor

May 6, 2015 | 3 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Mac Rumours reports that Apple has yet to secure the necessary licensing agreements to launch its music streaming service. As a result of the mishap, the rumoured rebranding of Beats Music service may not launch in June as planned.

2. Google has announced that it has for the first time received more search queries from mobile devices than on desktop. Adweek reports that smartphones now account for more than half of searches in 10 countries.

3. Microsoft’s Skype branding has been found to be too similar to EU broadcaster Sky TV by an EU court. As a result, Skype has been blocked from registering its text chat service Skype as well as its light blue bulb logo in the EU, reports the Guardian.

4. Twitter financial chief Anthony Noto is set to take on the added responsibility of leading the social media service’s marketing department. The Wall Street Journal reports that Twitter has hired five new senior-level finance managers to report to Noto.

5. Shares in Saleforce surged on the back of Microsoft acquisition rumours. The company, which is worth almost $50m, could bolster Microsoft’s cloud credentials, with the speculation driving up the company’s shares by two per cent.

6. Snapchat has taken steps to make its Discovery content shareable on social media. Engadget reports that the move may be to combat dropping traffic on the feature.

7. Mobile app intelligence platform App Annie has picked up mobile measurement service Mobidia for an undisclosed sum. TechCrunch reports that the firm will utilize Mobidia’s data to expedite its international expansion.

8. Daimler has launched a self-driving freight truck which can operate on Nevada highways, according to Engadget. Although the vehicle must be manned at all times it will be "responsible for maintaining legal speed, staying in the selected lane, keeping a safe braking distance from other vehicles, and slowing or stopping the vehicle based on traffic and road conditions”.

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