App Annie snaps up Mobidia to enhance mobile insights

Market data and analytics firm App Annie has snapped up mobile measurement firm Mobidia for an undisclosed sum, a deal which is set to hasten rollout of the business' in-house Usage Intelligence platform across 60 countries.

The enlarged app dataset will also offer insights into iOS and Android smartphone trends as well as usage data and info on hundreds of thousands of apps

Bertrand Schmitt, CEO of App Annie said: “Today’s announcement is a huge testament to our mission of empowering the people changing the world through apps with the best data and intelligence products, as well as the market demand for better usage tracking. Mobidia is a pioneer in the industry ­­ offering global mobile app usage data since 2012 ­­ and by joining App Annie, our clients will benefit from the most comprehensive and granular app usage dataset on the market.”

Derek Spratt, CEO of Mobidia, said: “App Annie shares our vision to help companies make more informed business decisions with the most comprehensive insight into the mobile app industry. We’re excited to join the team behind the world’s No. 1 mobile app intelligence platform and unify our data to offer the best insights on mobile consumer behavior.”

As part of the deal Mobidia’s 30 employees will migrate to App Annie with its Vancouver headquarters rebranded to App Annie Canada

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