XL Group and Catlin Group launch XL Catlin with 'Insurance for a Bold New World' campaign
Following the acquisition of Bermuda-based Catlin Group Limited XL Group has officially launched XL Catlin with a global marketing campaign reflecting the greater scale, ambition and opportunity the combined company represents.
Working with Atomic London XL Catlin has launched ‘Insurance for a Bold New World’ highlighting the speciality insurers commitment to collaboration and forward-thinking.
“The world of insurance is changing very fast and innovation becomes the most important skill,” explained Nick Fox, founding partner of Atomic London. “This campaign reflects the aspiration and what we believe is the very real opportunity for XL Catlin to truly break new ground in the sector. We’re thrilled to launch this brand campaign that announces the beginning of a new chapter.”
XL Catlin chief communication and marketing office, Elliott Bundy, added: “Our new brand and marketing campaign assumes features of both XL and Catlin’s personalities and our collective history as innovators. We’ve retained XL’s ‘Make Your World Go’ tagline and taken it a step further to reflect our readiness to collaborate closely with clients to help us discover solutions for both familiar and more complex risks and add the most value to their risk management strategies.”
The campaign was created by Matt Lee and Brian Riley, with design and illustration from Pete Mould.