Twitter’s CFO reportedly to handle brand’s marketing
In a surprising twist in Twitter’s search for its next chief media officer (CMO), the social media brand has reportedly appointed its chief financial officer (CFO), Anthony Noto, to handle its marketing operations.
The news was broken by The Verge, who reported that an unnamed source claimed the decision was made at a meeting at Twitter headquarters on Monday.
"Noto is consolidating power, so to speak," the source told the Verge.
Noto has almost zero marketing experience, previously serving as an investment banker for Goldman Sachs.
Last week, both Noto and chief executive Dick Costolo announced Twitter’s disappointing quarterly earnings to investors.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign upTwitter has yet to verify Nato's new duties.
Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media.