ITN broadens output with new focus on sport and docudramas
ITN is to broaden its remit from straight news bulletins to encompass a new breed of 'docudramas' inspired by news headlines together with an expanded diet of sports programming.
The producer is looking to move beyond its bread and butter business of making news bulletins for ITV and Channel 4 after looking on enviously at the success of films such as The Lost Honour of Christopher Jefferies, an ITV re-telling of the story behind a Bristol teacher wrongly linked to the murder of a local architect, according to The Times.
In a bid to win a slice of this action ITN aims to harness its own experience in current affairs to dramatise key news stories for sale at home and abroad.
John Hardie, ITN’s chief executive, said: “Clearly there is an appetite out there for high-quality drama based on real events and real people. We think there is an opportunity to bring the authenticity of ITN’s standards of journalism to drama, so watch this space.”
This forms part of a wider growth strategy by the business which aims to move into the American television market and advertising production.