Ashton Kutcher has launched a web series, titled ‘My Houzz’ on the Houzz website.
Houzz is a marketplace for household goods and renovations, and the Kutcher campaign aims to get shoppers thinking about Mother’s Day.
In the first episode of the series, Kutcher and his stepfather surprise his mother by renovating the basement of the family home they built together.
“We are very proud that Ashton is both a Houzz investor and a Houzz user. Partnering with Ashton as executive producer on this project was a great way to bring the Houzz experience to life as Ashton knows our product very well,” said Adi Tatarko, chief executive. “We are excited to share this wonderful renovation gift from Ashton to his mom with the entire Houzz community.”
In addition to watching the videos, viewers can view Kutcher’s idea book that inspired the renovation project.
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