Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Johnsonville Sausage rolls out first campaign with Droga5

Wisconsin-based Johnsonville Sausage has launched four new spots to promote its variety of sausages as grilling season approaches.

The ads, created by agency Droga5 and titled ‘Family Favor’, ‘Stay at Home Son', ‘Grandma’ and ‘Misunderstood’, aim to show viewers the different – and bizarre – ways that Johnsonville sausages can bring families and friends together.

Each spot ends with the tagline, “We don’t make sausage. We make family. And sausage.” The commercials will run on television and online.

Previously, Cramer-Krasselt's Milwaukee office handled creative for the company.

Throughout 2015, the sausage maker plans to roll out additional work for the campaign including an app called the ‘Brat Signal’ and a new Father’s Day tradition called ‘Bratfast in Bed’ that encourages families to serve dads a brat and brew for breakfast.

Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis