Disney was the top brand to engage with fans in the hours after it was announced that the Duchess of Cambridge had given birth to a baby girl.
In the first six hours after the royal birth, there were 339,561 tweets around either Royal Baby or the hashtag #RoyalBaby.
The research from Amobee found that Disney – a business built on princess fantasies – was the most successful brand on Twitter with the video montage of cute new baby footage from their movies tweeted over 3,600 times.
— Disney (@Disney) May 2, 2015
Lego, which Lego-ized newly expanded royal family, generated 2,925 tweets in the first six hours after royal birth while British Airways generates 1,917 tweets with their arrivals sign pronouncing ‘It’s a girl!’.
— British Airways (@British_Airways) May 2, 2015
The Royal Navy’s aerial photo of soldiers forming the word ‘sister’ on an aircraft carrier was the fourth most popular achieving 1,350 retweets.
— BBC News (UK) (@BBCNews) May 2, 2015
Rounding off the top five was Nissan, which pronounced ‘Prepare the carriage and 600 horses’ along with a picture of a royal-ized car.
Amobee also found that in the lead up to the birth there were 45 per cent more Royal Baby associated consumption around the word 'Girl', as there was around ‘Boy’.
As the #RoyalBaby hashtag swiftly became the number one trending topic on Twitter, The Drum rounded up some of the many other brands to have tweeted reaction.