It's a girl! The The Duchess of Cambridge gave birth to a girl at 08:34am this morning, and while the news came quicker than many expected, that didn't stop brands from attempting to seize the moment on social media.

And in a sign of the times, the announcement of the royal princess's birth was announced on the official Kensington Palace Twitter account.
Her Royal Highness The Duchess of Cambridge was safely delivered of a daughter at 8.34am.
— Kensington Palace (@KensingtonRoyal) May 2, 2015
With #RoyalBaby swiftly becoming the number one trending topic on Twitter, here are some of the brands that have tweeted reaction.
Huge congratulations from one family of four to another! #RoyalBabypic.twitter.com/n1Mb0lCljI — Coca-Cola GB (@CocaCola_GB) May 2, 2015
Congratulations to the Duke and Duchess of Cambridge on their little baby girl! #OhYes#RoyalBabypic.twitter.com/I1KPllgAwy — ChurchillTheDog (@ChurchillTheDog) May 2, 2015
Prepare the carriage and 600 horses, HRH the Princess of Cambridge has arrived! #GTR#NISMO#RoyalBabypic.twitter.com/3sdopm6YCp — NissanUK (@NissanUK) May 2, 2015
Congrats Wills and Kate! Your commemorative Royal pizza box awaits #RoyalBabypic.twitter.com/Cu0l4OzdHs
— Domino's Pizza UK (@Dominos_UK) May 2, 2015
Welcome to the world. Congratulations to all new mums and dads and your growing families. #RoyalBabypic.twitter.com/QY1cHpVMf4 — Argos (@Argos_Online) May 2, 2015
A note to older brothers: remember to share the royal toy box. #RoyalBabyhttp://t.co/SkJ6syptX0pic.twitter.com/LTVE0aqsp1
— notonthehighstreet (@notonthehighst) May 2, 2015
From one new set of parents to another, congratulations on your bundle of joy! #RoyalBabypic.twitter.com/kHaC3bcHkr — M&S (@marksandspencer) May 2, 2015
Let’s toast to the new royal arrival! #RaiseaToast#RoyalBabypic.twitter.com/iBkVfgN464
— Warburtons (@Warburtons) May 2, 2015
Wonderful news! Congratulations! A #RoyalBaby#girlpic.twitter.com/479oZlzLuA — Krispy Kreme UK (@krispykremeUK) May 2, 2015
HMS Lancaster, known as the ‘Queen’s Frigate’, sent a message of congratulations to @KensingtonRoyal on the new birth pic.twitter.com/gBPY85Atp0
— Royal Navy (@RoyalNavy) May 2, 2015