Warner Bros reviews San Andreas disaster movie promo strategy in wake of Nepal
Warner Bros is to review its marketing strategy for upcoming disaster flick San Andreas, which depicts a magnitude 9 earthquake destroying San Francisco, in the wake of the real life disaster in Nepal.
Conscious of sensitivities surrounding the timing of the release, scheduled for 29 May, the studio will revise its planned publicity material by incorporating advice on how people can contribute to the ongoing humanitarian effort in the South Asian state.
A public service campaign offering advice on tips on what to do in the event of a natural disaster will also be brought forward with parent company Time Warner matching all employee donations to the relief effort.
Trailers and poster art are not believed to have been affected by the re-think.
An estimated 5,500 people were killed in Saturday’s 7.8 magnitude quake in the region, with tens of thousands more rendered homeless.
Preview footage of the movie, which stars The Rock, depicts the Californian city in a state of ruins with out of control fires and devastated buildings, eerily similar to the scene in Kathmandu.