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Royal baby speculation buffers Kensington Royal Twitter account by a quarter

The Duke and Duchess of Cambridge's second royal baby is on its way and as a result Twitter has been rife with speculation.

Social media engagement around the impending birth spurred over 50,000 people to follow the @KensingtonRoyal account on Twitter. This takes the numbers up to a total of 218,000 followers.

The profile has been sharing content related to the royal baby and will be the first source of news when the newborn arrives.

The most popular conversations around the speculation run with the hashtags #RoyalBabyWatch, #KateWait, #GreatKateWait, #KateWaitMark2 and #RoyalBaby.

This comes after 1000 Heads shared an infographic on Thursday stating that 51 per cent of social media users thought the baby would be a girl.

In 2013, baby George was welcomed with a whole host of tweets from brands and companies, hit the link to see the finest entries.

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