Reverberate: US media and marketing news you need to know – Telsa Energy launch, Mayweather-Pacquiao fight to smash ad revune records and Facebook rasises $10m for Nepal
Morning all, here’s a glimpse at all the media and marketing news you should know today.
Reverberate: US media and marketing news you need to know
1. Tesla has launched its Tesla Energy brand with a line of batteries designed for homes, businesses and utilities, says NBC. The company's founder and chief executive, Elon Musk, estimated that transitioning all global transportation,electricity generation and heating to renewable energy would require around 2bn of the Powerpack batteries.
2. Saturday's Mayweather-Pacquiao fight is shattering all revenue records, with sponsorship on Pacquiao's shorts alone worth $2.3 million, notes Business Insider. The long-anticpated match is also set to break the all-time pay-per-view sales record.
3. Facebook users have donated $10m to Nepal, according to Mashable. The social network's donation button has seen more than half a million people help to raise funds for the International Medical Corps (IMC), to aid relief efforts following a 7.8 magnitude earthquake.
4. LinkedIn has sharply lowered its forecast for the year, blaming a stronger dollar and weaker demand for traditional advertising, claims the Wall Street journal. The professional social network has sent its shares down by more than 20 per cent.
5. Chinese authorities have raided an Uber office in the country amid a crackdown on ride-sharing apps, reports the International Business Times. Guangzhou officials were pictured leaving Uber’s office in the city and the transport commission has said they are currently pursuing a “special campaign” against unlicensed and illegal businesses.
6. Music streaming website Grooveshark has shut down, says Time. The company was been being sued by a string of record companies, including Universal.
The online streaming website has shut down immediately as part of a settlement agreement.
7. Drones have refereed a soccer game for the first time ever in a global campaign for Pepsi Max, writes AdAge. The ad, created by AMV BBDO, sees the five-a-side match transform into an event with the help of drones and LED lights.
8. And Jeff Bezos, Amazon's chief executive, has successfully launched an unmanned spaceship with his firm Blue Origin according to the New York Times. The craft, called the New Shepard capsule, reached 58 miles high and parachuted to a landing in the West Texas desert.
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