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Discover names Julie Loeger as CMO for US Cards branch

Discover Financial Services has promoted Julie Loeger to senior vice president and chief marketing officer for its US Cards Business.

She replaces Harit Talwar, who is leaving the company. In January, it was announced that he will be joining the board of directors at Trustmark.

Previously, Loeger served as senior vice president of brand and new cardmember acquisition at Discover, where she has worked for the past 24 years. Before joining Discover, she held a number of marketing positions at Anheuser Busch.

In her new role, she will oversee sales and loan growth for the business and will help drive overall company strategy as a member of the company’s executive committee.

Roger Hochschild, president and chief operating officer at Discover, said: “Julie’s knowledge of the business and understanding of consumers have enabled us to gain market share by bringing relevant offers to market.”

Loeger will report to Hochschild and begin her new role immediately.

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