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Vox Media and Vice strike deals with DigitasLBi

Vox Media has given DigitasLBi’s clients first access to its newly launched native ad product ‘Chorus for Advertisers.’

The data-driven, behavioral-based platform will help brands target viewers on Vox publications such as SB Nation, The Verge and Eater.

DigitasLBi has also struck a multi-year deal with Vice, although little detail has been revealed about what the partnership will entail.

The announcements were made at the agency’s NewFront event in NYC today (30 April).

Publicis-owned DigitasLBi works with brands including American Express, Sony, Coca-Cola, and Sprint.

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