Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Vox Media and Vice strike deals with DigitasLBi

Vox Media has given DigitasLBi’s clients first access to its newly launched native ad product ‘Chorus for Advertisers.’

The data-driven, behavioral-based platform will help brands target viewers on Vox publications such as SB Nation, The Verge and Eater.

DigitasLBi has also struck a multi-year deal with Vice, although little detail has been revealed about what the partnership will entail.

The announcements were made at the agency’s NewFront event in NYC today (30 April).

Publicis-owned DigitasLBi works with brands including American Express, Sony, Coca-Cola, and Sprint.

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