‘Secret’ app shuts down

Anonymous posting app ‘Secret’ is shutting down, according to a blog post from its CEO David Byttow.

In the post, Byttow said: “I’m extremely proud of our team, which has built a product that was used by over 15 million people and pushed the boundaries of traditional social media. I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.”

Secret launched last year and raised $35m in funding.

Byttow said in his post that he will be returning what remains of the capital back to investors.

He added that the company will wind down over the next few weeks.

Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.