Nielsen will begin measuring video ads on popular streaming service, Roku.
The partnership is proof of the growing influence that the digital video sphere has on the industry.
Last year, Nielsen began gathering ad data from both Amazon and Netflix. However, this deal ensures that advertisers get more detailed audience and campaign data.
“Cross-platform audience measurement is critical for advertisers looking to leverage the trend of increasing over-the-top video consumption,” said Megan Clarken, executive vice president of global watch product leadership at Nielsen.
“By working with Roku to measure live streaming and on-demand advertising on its platform, we can gain great insights into [over-the-top] viewing and expand the measurement and delivery of Total Audience Campaign and Content insights for all of our clients.”
Nielsen tracking will be offered to advertisers as a part of their ‘Roku Audience Solutions’ offering.
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