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Donna Karan hires Apple creative director for new chief image officer role

New York-based fashion house Donna Karan International has appointed Apple's former creative director of worldwide Hector Muelas to the newly created role of chief image officer.

Muelas will be in charge of all areas of brand image, marketing and creative services for Donna Karan International as well as all digital platforms and e-commerce.

Prior to joining Apple Muelas held creative and executive positions at Creative Artists Agency (CAA) in Los Angeles and Wieden+Kennedy in Amsterdam where he developed creative for brands including Nike and Coca Cola.

On his appointment Muelas commented: "I am thrilled to join Donna Karan International, which has always been based on brand truths of innovation and empowerment. Those values are very meaningful in today's cultural context and provide an incredible creative opportunity for the brand."

Muelas' move comes as part of a raft of new hires at the fashion brand. Dao-Yi Chow and Maxwell Osborne have joined Donna Karan as creative Directors of DKNY, which signals a new creative direction for the company focussed on building a seamless brand experience across design, digital, marketing, architecture and brand messaging.

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