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Cheil Worldwide hires two new global creative directors

L to R: Dean Pinnington and Luke Ashton

Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as global creative directors to help boost the agency's global creative output.

Based in Seoul the pair, who will report to Wain Choi, global vice-president executive creative director Cheil Worldwide, join from their own companies, where they worked as creative consultants in London.

Ashton began his career as a copywriter on McLaren Formula One. After becoming editor-in-chief of British American Racing Honda’s magazine, he joined up with Pinnington in London in 2005.

Pinnington started at Ogilvy and Mather and Collet Dickenson Pearce where he worked on some of the UK’s first integrated advertising accounts, such as Historic Royal Palaces, Honda and Isle of Jura Whiskey. Following this he spent time as a creative consultant and produced Come on Britain, the country’s first broadband campaign.

Speaking about the appointment Choi spoke about working with Ashton and Pinnington prior to their appointment.

"Most of the projects were demanding from a timing point of view and briefs were constantly moving. However they were always willing to find the best solution. I enjoyed their energy throughout the creative development process and their attitude towards great ideas, ‘it can always be better’. I am confident that they will be a great asset to my creative department”.

Earlier this year, Cheil appointed Malcolm Poynton as its first global chief creative officer to step up its ongoing strategy to evolve into one of the world’s most recognised creative networks.

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