Brightroll, programmatic platform for advertisers, has expanded its mobile offerings to include Nielson ad ratings.
Nielson ad ratings allow advertisers to determine the effectiveness of video campaigns across all platforms.
“Mobile advertising has experienced impressive growth, but the majority of marketers are still uncertain about how to execute and verify the effectiveness of their mobile video campaigns,” said Tod Sacerdoti chief executive of BrightRoll. “Mobile has always been an important area of focus for us, and we are doubling-down on our efforts to give advertisers the ability to measure performance across the breadth of devices to better understand their target audiences and effectively spend marketing dollars.”
In addition to adding Nielson, the platform co-authored the Mraid Video Addendum with the IAB, which outlines the framework for in app video.
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