Apple has hired four BBC Radio 1 producers to bolster its upcoming music streaming service.
Following the Californian giant hiring the radio channel’s Zane Lowe in February, the quartet will join the company after Radio 1’s "Big Weekend" event in May.
James Bursey, Natasha Lynch and Kieran Yeates are three of the four names rumoured to be making the exodus from the BBC to Apple, according to Business Insider.
On the departure, Radio 1 only said: “Radio 1 is respected worldwide for making great programmes and is vital to the record industry for choosing the best new music and artists.
"We are proud to have a proven record of discovering and developing staff that are seen as the best in the business.”
Lowe allegedly assembled the team himself to take on established services such as Spotify and Pandora and even new-kid-on-the-block Tidal.
In February, Apple hinted at a full iTunes overhaul with a new job advert for a London based music journalist to oversee editorial output on the platform.