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American Family Care names new CMO

American Family Care has named William Koleszar, formerly of BBVA Compass, as its new chief marketing officer (CMO).

In his new role, Koleszar will oversee the brand’s marketing strategy, advertising, digital media, public relations and brand management. Koleszar will report directly to Irwin.

"Bill is an important addition toward fully realizing our vision of becoming one of the most widely known and admired brands in health care," said D. Bruce Irwin, chief executive of American Family Care. "I am confident that his strong combination of proven leadership abilities, strategic thinking, and experience with global brands will enable us to achieve that goal."

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