29 April issue of The Drum – from election projections to creative content
This issue of The Drum we take a look at what the election process might look like in 10 years’ time and explore content with some industry experts
Given society’s eager uptake of all things digital, what might politics look like in 10 years’ time? From AI to biometrics to the end of the political party as we know it, Thomas O’Neill takes a look.
Are we seeing an end to above-the-line creativity in politics? Katie McQuater finds out what creatives make of this year’s general election billboards.
The Drum casts an eye over recent trends from the world of content marketing, as we hear from managing director of Drum Works and IAB Content Council member Justin Pearse, and Gillian West explores what brands can learn from YouTube’s bloggers.
Do It Day
Can you make the world a better place in 24 hours? Asda and Havas Helia explain why they are taking part in The Drum’s Do It Day event.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers – featuring AMV BBDO, Southpaw and The Martin Agency
- Girl Guides – What next for Havas Worldwide president Kate Robertson?
- Back Chat – We chew the fat with ad industry legend Bob Greenberg, founder of R/GA, who gives us his views on procurement, architecture, risk-taking and spaceships.