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US Ad of the Week: Sheba - 'Snap, Peel, Slurp, Purr'

Sheba has rolled out a quirky twenty-second spot to promote its easy-to-serve ‘Perfect Portions Entrees’ cat food, which has been voted by the US Creative Department readers as Ad of the Week.

The ad brings to mind Rice Krispies’ iconic ‘Snap, Crackle, and Pop’ slogan, with Sheba employing the phrase ‘Snap, Peel, Slurp, Purr.’

No words are spoken throughout, but the sounds of meows, snaps, purrs and peels make for a lighthearted and catchy beat.

The ad was created by BBDO New York.

Don’t miss your chance to choose next Wednesday’s Ad of the Week, choose your US Creative Department favourite here. The top performing advert will be awarded the US Ad of the Week accolade next Wednesday.

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP, Executive Creative Director: Joyce Pedretti

EVP, Executive Creative Director: Lauren Cohen

Senior Art Director: Adam Ward

Copy Writer: Joe Nelms

Additional Credits: Executive Digital Producers: Eric Berg & Kristin Tomborello

Digital Producer: Olivia Boutcher

EVP, Senior Account Director: Mark Mulhern

SVP, Account Director: Sally Nathans

Account Manager: Lauren Stillo

Account Executive: Rachel Greenlee

SVP, Group Planning Director: Crystal Rix

Senior Engagement Planner: Sean Stogner

Production & Editorial Company: Decon

Executive Producer: Misha Louy

Executive Producer: Ian Blain

Director/Editor: Eriq Wities

Music Composition/Final Mix: Ramon Wesselink

Line Producer: Kent Feuerring

Supervising Post Producer: Cynthia Angel

Post Producer: M. Shane Dolly

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