Sheba has rolled out a quirky twenty-second spot to promote its easy-to-serve ‘Perfect Portions Entrees’ cat food, which has been voted by the US Creative Department readers as Ad of the Week.
The ad brings to mind Rice Krispies’ iconic ‘Snap, Crackle, and Pop’ slogan, with Sheba employing the phrase ‘Snap, Peel, Slurp, Purr.’
No words are spoken throughout, but the sounds of meows, snaps, purrs and peels make for a lighthearted and catchy beat.
The ad was created by BBDO New York.
Don’t miss your chance to choose next Wednesday’s Ad of the Week, choose your US Creative Department favourite here. The top performing advert will be awarded the US Ad of the Week accolade next Wednesday.
Agency: BBDO New York
Agency Website: http://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director: Joyce Pedretti
EVP, Executive Creative Director: Lauren Cohen
Senior Art Director: Adam Ward
Copy Writer: Joe Nelms
Additional Credits: Executive Digital Producers: Eric Berg & Kristin Tomborello
Digital Producer: Olivia Boutcher
EVP, Senior Account Director: Mark Mulhern
SVP, Account Director: Sally Nathans
Account Manager: Lauren Stillo
Account Executive: Rachel Greenlee
SVP, Group Planning Director: Crystal Rix
Senior Engagement Planner: Sean Stogner
Production & Editorial Company: Decon
Executive Producer: Misha Louy
Executive Producer: Ian Blain
Director/Editor: Eriq Wities
Music Composition/Final Mix: Ramon Wesselink
Line Producer: Kent Feuerring
Supervising Post Producer: Cynthia Angel
Post Producer: M. Shane Dolly