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Sopexa USA hires Omnicom comms manager for PR director role

Sopexa USA, a marketing agency for food, drink, and lifestyle brands, has snared Omnicom's manager of corporate communications Benjamin Bourinat as its director of public relations.

In his new role, Bourinat will be responsible for leading the development of client public relations and social media campaigns. Sopexa USA's clients include Wines of France, Cognac, and Avocados from Mexico.

Sopexa Group was originally created by the French government to promote its cuisine overseas. The company went private in 2009 and has opened numerous global offices.

Pauline Oudin, managing director at Sopexa USA, said: “With his proven track record for innovation and his commitment to organizational growth and productivity, we are excited to welcome Benjamin to Sopexa, where he will be essential in helping to amplify the messages of our clients and affect consumer perception at a pivotal time of regional growth for the agency.”

Prior to Omnicom Bourinat held communications roles at IPG and Havas.