Kellogg's taps former Wendy’s CMO to lead its morning foods division

Craig Bahner, who previously served as chief marketing officer of Wendy’s, has been appointed as president of Kellogg Co.’s U.S. Morning Foods branch.

Craig Bahner

At Wendy’s, he was responsible for brand building, marketing, and culinary innovation efforts. Prior to that, he spent 20 years at Proctor & Gamble where he held a number of leadership roles.

Kellogg has also announced that Paul Norman has been promoted to president of Kellogg North America. Previously, he served as chief growth officer and led the morning foods business on an interim basis.

Norman said of Bahner’s appointment: "With more than two decades of demonstrated experience working in general management and functional marketing leadership roles, I'm confident Craig will help return our U.S. Morning Foods business to sustainable growth.”

Bahner will join the company this July and will report to Norman.

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