Kellogg's taps former Wendy’s CMO to lead its morning foods division

Craig Bahner, who previously served as chief marketing officer of Wendy’s, has been appointed as president of Kellogg Co.’s U.S. Morning Foods branch.

Craig Bahner

At Wendy’s, he was responsible for brand building, marketing, and culinary innovation efforts. Prior to that, he spent 20 years at Proctor & Gamble where he held a number of leadership roles.

Kellogg has also announced that Paul Norman has been promoted to president of Kellogg North America. Previously, he served as chief growth officer and led the morning foods business on an interim basis.

Norman said of Bahner’s appointment: "With more than two decades of demonstrated experience working in general management and functional marketing leadership roles, I'm confident Craig will help return our U.S. Morning Foods business to sustainable growth.”

Bahner will join the company this July and will report to Norman.

Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.